YouTube announces new partner program guidelines for content creators in 2023

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YouTube is an American online video sharing and social media platform headquartered in San Bruno, California, United States. Accessible worldwide, it was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google and is the second most visited website, after Google Search.

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YouTube’s recommendation system actually finds videos for viewers, rather than viewers for videos. Videos are pulled for each user when they visit Youtube. The goal of the search and discovery system is to watch each viewer with a video they’re most likely to watch and enjoy.

YouTube drastically lowers requirements for video monetization

YouTube announces new partner program guidelines for content creators

Anyone with at least 500 subscribers can now apply for the monetization program on YouTube. According to the latest guidelines of the YouTube Partner Program (YPP), anyone with at least 500 subscribers can now apply for the monetization program, provided they have uploaded at least three public videos in the last 90 days with a minimum of 3,000 watch hours or 3 million short views.

YouTube, the free video-sharing platform by Google, announced the updated requirements for content creators to join YouTube Partner Program and monetise their channel. The latest regulations from YouTube seem to be creator-friendly, where the company has reduced many of the parameters, making it easier for newer content creators to start earning on YouTube.

According to the latest guidelines of the YouTube Partner Program (YPP), anyone with at least 500 subscribers can now apply for the monetization program, provided they have uploaded at least three public videos in the last 90 days with a minimum of 3,000 watch hours or 3 million short views.

Currently, the new criteria apply to content creators based out of the US, UK, Canada, Taiwan, and South Korea. According to the official blog, the company will also implement these new regulations in other markets. Similarly, to enable shopping affiliate programs for US-based content creators, one should have at least 20,000 subscribers.

Those who comply with the latest regulations can apply for monetization and become a part of YPP, which also includes additional benefits like enabling tipping options via Super Thanks, Super Chat, and Super Stickers. Once a creator applies for monetization, YouTube will review the application within a month, and YouTube will have full authority over approval.

Previously, a YouTube channel needed at least 1,000 subscribers with 4,000 watch hours and 10 million short views to enable monetization, and the new regulations should enable more creators to monetize their channels on YouTube.

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